planning is essential in every organization, big or small.
It determines where an organization is going and how it plans
to accomplish successful outcomes. The planning is for the
entire organization with specific steps implemented to reach
There are a variety of strategic planning
models, depending on the specifics of the organization. The
most important objective
is to make the planning continuous, because the strategic planning
process enables organizations to steer more effectively toward
the long-term goals while balancing short term needs.
strategy evolution enables an organization to act and react
quickly to critical challenges and opportunities. To connect
a vision with the changing environment, the strategic plan
be an evolving plan, not a rigidly fixed road map. Periodic
reexaminations track the measurable outcomes, allowing course
to changes in the environment.
Strategic Planning does not end with
the publication of a plan; its success depends on purposefully
becoming a never-ending process.
While strategic planning must indeed produce a product, the
primary value comes from the teamwork, vision, commitment to
of organizational success the planners gain through the process
of making the decisions and seeing their progress.