Postcards - The Direct Mail That Still Works

Postcards can make a great impact in your company’s marketing efforts. They are efficient, clean, and powerful marketing tools you can use to increase sales.

The following are a few tips to use for a successful postcard promotion:

• Design the postcard to be a “Call-to-Action” piece

Postcards can generate immediate sales so include a call-to-action that can produce sales (eg: advise readers where to purchase a product or service or encourage them to call for more information.)

• Drive traffic to your web site

Insert your Web site address so that customers can learn more about your product or service. Perhaps offer something special on the web site (eg: market research information or other item.)

• Target primary market(s)

Businesses can purchase mailing lists of prospects from list brokers or utilize their existing customer database along with a database of prospective clients (those who have expressed interest in the company’s product or service.)

• Keep It Simple

Postcard designs need to be clean and easy to read. A hint is to write concise copy for a postcard (similar to billboard copy.) Less is more.

• Economic mailing

Postcards can cost less than letters or flyers to print and mail.

• Immediate attention

Postcards are nearly impossible to miss. Postcard recipients don't have to open an envelope so they will see your message immediately. In fact, everyone handling the postcard is most likely to see the message.

• Customize your postcard

Postcards can be designed in a variety of designs, shapes and sizes; enabling you to customize your postcard to fit with your marketing promotion

Always a New Season to Sell

Seasonal Sales – A Great Way To Bring New Life To Company Sales

Make every season a “selling season” for your business. The concept of creating a seasonal tie-in is a lucrative way to market a new product service, or even gain attention to your company's standard product or services. Spicing up your business with some seasonal flare creates excitement and sales.

Consider starting a promotional tie-in according to the seasonal calendar, such as winter, spring, summer or fall. During seasonal changes, consumer buying may shift, new trends and areas of interest emerge, and customers look for items or programs that are up-to-date and perhaps tailored for the “new” season.

Another way to tap into the “selling seasons” is to zero in on a specific holiday within a season. For example, a new “Star-Spangled Calling Plan” can be introduced during the Fourth of July. The timely promotional tie-in can help to make the item, program, or service seem more up-to-date. Keeping current or “with it” is imperative in today’s competitive market. Many times, the “kiss of death” for a product or service is a stale, mediocre marketing effort with no twists, turns or updated marketing to attract attention.

Seasonal marketing is a great opportunity to bring new life to company sales. Seasonal marketing provides a fantastic platform to introduce a new service or product (the product can be seasonal or merely introduced within a season). A seasonal introduction of a new product is a great opportunity to increase company sales and perhaps attract the attention of new customers.

A word of warning… be sure you know your target audience, and then select the appropriate “season” or "holiday" for your product or services. "Seasonal selling" may be safer than "holiday" marketing, since most seasons are merely calendar year based – not religious or controversial.

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