10 Ways to Market in the Good Old Summertime
everyone is thinking about their summer vacation,
what happens to sales numbers for your organization?
Does it change significantly? Is there a
drop every June? How do you plan to keep
your customers motivated to buy? Please,
do not let your marketing go on vacation!
Use the time to its fullest by using creative
techniques that keep the ball rolling.
are a few ways to kick it up a notch:
that summer sale something fun
Call it summer madness, hot summer
nights, crazy summer days, sidewalk
sizzle – you get the idea – to grab customers’ attention
so they know you are offering a special just for them. Include some fun
signage for your summer marketing encouraging passers-by to stop and say
hello. You can call it the “Igloo Stop” and get people stopping
just to refresh themselves, hmmmm, and maybe even buy something.
can be exciting and useful
Giveaways can be fun during the summer: cozies, ball caps, sunscreen, and
other seasonal hand-outs that are fun-to-use and stay conveniently in front
of the customer for months.
Others so they Promote you
Many organizations partner with others to get their message out during
all seasons of the year, but why not sell your bathing suits with a free
sample of sunscreen from another company? With summer months upon us it
can be a free apple pie with hot dogs, a sample micro-brew at a restaurant
and the list goes on and on. Summer is a great time to join forces with
other businesses to form joint ventures. A joint venture can be a simple
combined summer marketing strategy between you and another business to
sell more products and services.
with Social Media
If you have been dedicated to your social media marketing efforts, you
should have a good following to make your summer announcements. Use Twitter,
LinkedIn and Facebook links to make short announcements on product sales
with links back to your website. Pinterest is a great way to show off products.
Persuade your fans and followers to spread the news.
Relations - Do Good Deeds
Offering a charity or non-profit a little helping hand this summer can
make those warm days meaningful and enjoyable, not to mention meeting others
and getting your company name in front new audiences. Offer to donate summer-related
goods or services to a non-profit like United Way, the Cancer Society or
the Red Cross. Announce your efforts with a media release and get your
local press to cover your contribution or fundraising event. Pick something
that not only gives back to your community, but which also attracts potential
customers in your intended market(s).
eNewsletters offer information critical to your industry and help keep
you top-of-mind with your customers. This proven communication tool is
a timely, valuable instrument that helps build relationships and branding.
build credibility and trust by offering
information and articles customers and
prospects want to know more about. Customers
buy from businesses they trust and respect.
Holidays Like the 4th of July
Summer months have fun holidays like Flag Day, the 4th of July, and there
are many unusual holidays to build themes and promotions around! For example,
July 17th is National Ice Cream Day, but there is also Talk Like Pirate
Day, Father's Day, and lots of fun others. Take advantage of them to help
get your organization's name in the community.
Many marketing ideas for summer ads involve dramatically changing the look
of an advertisement. Make your ads bright and colorful to bring out the
ideas of summer. Make sure the message revolves around summer activities
most people enjoy.
a Loyalty Program
Loyalty programs provide a good reason and great incentives to encourage
customers to come to your business. Offers such as free sodas, sandwiches
and punch tickets that give customers a discount or prize after so many
visits means you get to see them again. Referral programs and cash back
for signing up offer good ways to keep customers coming back.
part in Fairs and Festivals
Fairs and festivals are great marketing opportunities. You can generate
sales with a nice booth, great giveaways and an engaging activity that
makes the prospect come back and remember you.
gearing up for the hot summer days ahead,
take full advantage of tactical efforts that
will keep you in front of the prospective
customer. Start planning your summer marketing
events, specials, and sales, and get your
action-plan moving. Have a great summer season!