Last
updated December, 2004
Postcards
- The Direct Mail That Still Works
Postcards
can make a great impact in your company’s marketing
efforts. They are efficient, clean, and powerful marketing
tools you can use to increase sales.
The
following are a few tips to use for a successful postcard
promotion:
• Design
the postcard to be a “Call-to-Action” piece
Postcards
can generate immediate sales so include a call-to-action
that can produce sales (eg: advise readers where to purchase
a product or service or encourage them to call for more
information.)
• Drive
traffic to your web site
Insert
your Web site address so that customers can learn more
about your product or service. Perhaps offer something
special on the web site (eg: market research information
or other item.)
• Target
primary market(s)
Businesses
can purchase mailing lists of prospects from list brokers
or utilize their existing customer database along with
a database of prospective clients (those who have expressed
interest in the company’s product or service.)
• Keep
It Simple
Postcard
designs need to be clean and easy to read. A hint is
to write concise copy for a postcard (similar to billboard
copy.) Less is more.
• Economic
mailing
Postcards
can cost less than letters or flyers to print and mail.
• Immediate
attention
Postcards
are nearly impossible to miss. Postcard recipients
don't have to open an envelope so they will see your
message immediately. In fact, everyone handling the
postcard is most likely to see the message.
• Customize
your postcard
Postcards
can be designed in a variety of designs, shapes and
sizes; enabling you to customize your postcard to fit
with your marketing promotion
Always
a New Season to Sell
Seasonal
Sales – A Great Way To Bring New Life To Company
Sales
Make
every season a “selling season” for your business.
The concept of creating a seasonal tie-in is a lucrative
way to market a new product service, or even gain attention
to your company's standard product or services. Spicing
up your business with some seasonal flare creates excitement
and sales.
Consider
starting a promotional tie-in according to the seasonal
calendar, such as winter, spring, summer or fall. During
seasonal changes, consumer buying may shift, new trends
and areas of interest emerge, and customers look for items
or programs that are up-to-date and perhaps tailored for
the “new” season.
Another
way to tap into the “selling seasons” is to
zero in on a specific holiday within a season. For example,
a new “Star-Spangled Calling Plan” can be introduced
during the Fourth of July. The timely promotional tie-in
can help to make the item, program, or service seem more
up-to-date. Keeping current or “with it” is
imperative in today’s competitive market. Many times,
the “kiss of death” for a product or service
is a stale, mediocre marketing effort with no twists, turns
or updated marketing to attract attention.
Seasonal
marketing is a great opportunity to bring new life to company
sales. Seasonal marketing provides a fantastic platform
to introduce a new service or product (the product can
be seasonal or merely introduced within a season). A seasonal
introduction of a new product is a great opportunity to
increase company sales and perhaps attract the attention
of new customers.
A
word of warning… be sure you know your target audience,
and then select the appropriate “season” or "holiday" for
your product or services. "Seasonal selling" may
be safer than "holiday" marketing, since most
seasons are merely calendar year based – not religious
or controversial.
