A media kit is essential not just for your website but electronic and print kits should also be on-hand. Kits vary depending on what is important to share with the outside world. Most organizations include fact sheets, recent media releases, product information, certificates, a CEO letter, pictures of important staff and products, contact information, brochure and samples of your product, if feasible.

What you do include is critical to paint a truthful picture of the organization. Key information is a compilation the information you want the media to know about your products and services.