MCS devotes quality time and rigorous attention
to solidifying identity branding in order that we will have
bootstrapped our clients’ brands to a level that some
firms spend hundreds of thousands of dollars to reach. We employ
a scalable, just-in-time approach to developing the communications
and collateral materials that carry branding proudly into the
marketplace. MCS’s expertise is in clarity, conviction
and compelling execution.
Your branding concept personifies what you
want your business and products to be. It should be distinctive,
enduring, and belong only to you. There are several components
to a brand: logo, product design, company or product name,
packaging, and the marketing mediums you decide to use.
Creating a proper branding statement is essential
for effective marketing in every type of business. Branding
is what sets you apart from the competition. Successful branding
needs to be based on something more than your company’s
features and benefits; it must make your company stand out
from your competition. Your company’s brand is the essence
of your company’s marketing and public relations planning.
Get your target audience to notice and remember
you. The core of your brand is your name and how that name
is visually expressed; this is a terrific opportunity to make
these elements work for you. Take your brand development seriously,
and invest what is necessary to have marketing experts help
you achieve your goals.
Identify your customers' values, and align
yourself with them. Make your brand SPEAK to your target market
based on what they want. Create expectations and follow through
on all brand efforts so your customers are never disappointed
or confused when they come into contact with your company product,
service or communications.