MCS Departments | MCS Services

Marketing and Communication Strategies, Inc. is an advertising, marketing, graphic design, web development, social media, bulk email, and public relations firm that works in diverse industries.

Everyone at our agency gets pretty excited about the work that we produce for our clients and love any opportunity to show it off. We have 28 years of experience in developing markets, business, and visibility for our clients and we are proud to say, they like us.

The talented people at MCS have a common interest in trends, selling, and watching our clients smile when we reach their goals. We’ve been successful (and have had a lot of fun) at crafrom traditional to non-traditional marketing the MCS strategic growth team is here to help.fting unique programs, honing approaches, watching and documenting our clients’ wins and finding opportunities.

Our clipping logs, creative programs, and results-oriented behavior speak for themselves, and we’d like the opportunity to show you what we’ve been able to generate for others. We measure our success by the success of our clients, so give us a call so we can discuss your needs.


Meet the Team

Nancy Garberson, Founder, has more than 25 years’ experience; she holds a BA in Journalism and Mass Communications, and a Master’s in Organizational Leadership.

Christa Nelson, Marketing Strategist, Web/Graphic Designer, SEO and Social Media Guru, holds a BLA, and graduated magna cum laude with a Master’s of Business Administration.

Chris Weaver, Webmaster/Senior Art Director, holds a BFA in Graphic Design, and has 18 years’ experience with MCS.

Marc Valenta, Director of Operations/Graphic Designer, holds a BA in Graphic Design, and has 18 years’ experience with MCS.

Tami Garvin, Director of Public Relations, holds a BA in English, and has 11 years’ experience with MCS.

Anna Patty, the newest member of the MCS team is a Communication Strategist and holds a BA in Journalism and Spanish.


Departments / Areas of Service

Public Relations

At Marketing and Communication Strategies, Inc. our public relations is a full-service public relations group and is known for implementing creative and customized public relations programs designed to impact a clients’ specific goals and objectives.

Skilled publicists make sure your public relations is clearly described, honestly expressed, and viewed through a clean lens. Our public relations specialists provide the media and other stakeholders with a better understanding of your organization and how it works.

Energetic, fast, and efficient, we provide valuable insight when you need it. Our creative staff executes programs that impact return on investment because communication is the key to success. We are a firm that understands our clients and know how to generate media coverage that brings measurable results.

• An established and comprehensive agency, providing clients and partners a full-range of traditional and innovative marketing and PR solutions for more than two decadesMarketing

Award-winning designers and public relations professionals craft detailed strategic marketing programs founded on identity. Innovative and effective follow through is an MCS specialty, day-to-day with new opportunities.

Graphic Design

A logo, advertising, collateral, billboards, packaging design…

Graphics must be tailored to tell a story and be effective – beginning with understanding client’s business, their environment and unique goals. Then, it’s about talent and creativity; MCS’s team is award-winning, always effective, easy to work with.

Reputation Management

At Marketing and Communication Strategies, Inc. our skilled publicists make sure your reputation is clearly described, honestly expressed, and viewed through a clean lens. Our reputation team provides the media and other stakeholders with a better understanding of you and your organization.

Energetic, fast, and efficient, we provide valuable insight when you need it. Our creative staff executes programs that impact return on investment because communication is the key to success. We are a firm that understands our clients and know how to manage their image.

Crisis Communications

Crisis public relations and crisis communications are as varied as the stakes themselves and as personal as each situation calls for because reputations are on the line. Public perception is a key factor in the outcome and often stock values can be at risk.

In crisis PR, each and every audience must be considered and related to, demanding that the most effective tools are used to reach them. Crisis communication reaches beyond press contacts because of the many stakeholders that must be considered. Public relations crisis communication begins with personal relationships – with reporters, editors, broadcasters and is leveraged through technology planning and grassroots work. Let the public relations experts at MCS help you with your needs.

Strategic Development

Strategic planning is essential in every organization, big or small. It determines where an organization is going and how it plans to accomplish successful outcomes. The planning is for the entire organization with specific steps implemented to reach goals.

There are a variety of strategic planning models, depending on the specifics of the organization. The most important objective is to make the planning continuous, because the strategic planning process enables organizations to steer more effectively toward the long-term goals while balancing short term needs.

Continuous strategy evolution enables an organization to act and react quickly to critical challenges and opportunities. To connect a vision with the changing environment, the strategic plan must be an evolving plan, not a rigidly fixed road map. Periodic reexaminations track the measurable outcomes, allowing course corrections due to changes in the environment.

a full-service marketing, public relations, graphic and web design agency located in Cedar Rapids.Strategic Planning does not end with the publication of a plan; its success depends on purposefully becoming a never-ending process. While strategic planning must indeed produce a product, the primary value comes from the teamwork, vision, commitment to and ownership of organizational success the planners gain through the process of making the decisions and seeing their progress..

Search Engine Optimization

When your website comes up at the top of the front page on a search engine, such as Google, Bing or Yahoo! Search, according to the key words you use in your business, customers notice your website faster. That advantage gives you a better chance to get hired than if they have to search through several pages to find you. Search engine optimization (SEO) is the way to get your website to rank higher in search engines. Even though it’s the search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site.

At MCS, SEO tactics help support future search engine updates. We combine website optimization with off-site tactics to develop strategies that are effective and active.

With carefully crafted content strategies for comprehensive keyword search, getting the online spaces is essential with effective link building. Is your website on that first page? Are other organizations where you want to be? Our search engine optimization services are based on many methods, techniques and tools to stay ahead of each and every change or update to search engines. Our SEO strategies are based on understanding your goals and customer base.

Online Public Relations & Media Release Optimization

Organizations can greatly benefit when their newsworthy stories are picked up by the media. Those feature stories can spread exceptionally quickly through media sources and over the Internet. Online public relations is an efficient and less expensive route to help traditional public relations reach your audiences. Online media releases can add SEO and website optimization benefits by sending traffic and links back to your website. MCS can help you announce news and developments in your company, and make the most of the search engine optimization and public relations benefits.

Search Engine Marketing

Search engine marketing is the process of gaining traffic and visibility from search engines through paid endeavors. By buying website traffic through paid search listings, MCS sets up and monitors these efforts hourly.

Search marketing campaigns should be regularly analyzed to budget spending. MCS sets up analytics reporting and offers professional recommendations. We examine your site visitors to determine what keywords and search engines are driving traffic, and what changes need to be made to increase important traffic and conversions.

experienced, versatile and innovative communications and strategic growth team.

Growth Consultancy

Growth is essential in every organization, big or small. It determines where an organization is going and how it plans to accomplish successful outcomes. The planning is for the entire organization with specific steps implemented to reach goals.

There are a variety of growth models, depending on the specifics of the organization. The most important objective is to make the planning continuous, because the strategic planning process enables organizations to steer more effectively toward the long-term goals while balancing short term needs.

Continuous evolution enables an organization to act and react quickly to critical challenges and opportunities. To connect a vision with the changing environment, the strategic plan must be an evolving plan, not a rigidly fixed road map. Periodic reexaminations track the measurable outcomes, allowing course corrections due to changes in the environment.

Growth consultation does not end with the publication of a plan; its success depends on purposefully becoming a never-ending process. While strategic planning must indeed produce a product, the primary value comes from the teamwork, vision, commitment to and ownership of organizational success the planners gain through the process of making the decisions and seeing their progress.

Brand Development

MCS devotes quality time and rigorous attention to brand development in order that we will have bootstrapped our clients’ brands to a level that some firms spend hundreds of thousands of dollars to reach. We employ a scalable, just-in-time approach to developing the communications and collateral materials that carry branding proudly into the marketplace. MCS’s expertise is in clarity, conviction and compelling execution.

Your branding concept personifies what you want your business and products to be. It should be distinctive, enduring, and belong only to you. There are several components to a brand: logo, product design, company or product name, packaging, and the marketing mediums you decide to use.

Creating a proper branding statement is essential for effective marketing in every type of business. Branding is what sets you apart from the competition. Successful branding needs to be based on something more than your company’s features and benefits; it must make your company stand out from your competition. Your company’s brand is the essence of your company’s marketing and public relations planning.

Get your target audience to notice and remember you. The core of your brand is your name and how that name is visually expressed; this is a terrific opportunity to make these elements work for you. Take your brand development seriously, and invest what is necessary to have marketing experts help you achieve your goals.

If MCS can help you with any of your marketing needs, or if you just want to chat about where you are currently in your marketing efforts, please contact us today or just stop by.

Identify your customers’ values, and align yourself with them. Make your brand SPEAK to your target market based on what they want. Create expectations and follow through on all brand efforts so your customers are never disappointed or confused when they come into contact with your company product, service or communications.


Industries

  • High Tech
  • Communications
  • Professional Services
  • Legal
  • Manufacturing
  • Entertainment
  • Political
  • Education & Higher Education
  • Non-Profit

MCS is a full-service marketing & communications agency with clients throughout the world.  If we can be of assistance to you please contact us today.  We would love to strategize with you about how we can help grow your dreams.

A Growth Strategy Firm