Client
Dobson Communications Corporation (Cellular One)

Background
Dobson Communications/CellularOne, a cellular service provider that served 17 states and 250 markets, hired MCS as public relations agency of record to raise awareness, increase market share and promote the company’s brand for significant growth. In the six years we worked for them, our focus and efforts were on programs, events and media attention. Our partnership with Dobson/CellularOne ended when they were acquired by AT&T in 2007.

Strategies
Concept, Development, Consultation, Facilitation: public relations programs that aligned with and promoted the company’s brand; regularly and aggressively garnered media attention/publicity through press releases, alerts, media relations, contacts, interviews, and events.

Tactics
Public/media Relations

We located and cultivated relationships with a solid mix of media outlets, locally near retail locations and nationally, to provide the most effectual and favorable conduits through which to broadcast communications, solidify the brand, and bring awareness to Dobson’s/Cellular One’s products and services.

We successfully and adroitly crafted communications with targeted approaches.

We employed thorough follow up to elucidate story ideas and create attention where there may not have been any before.

Everyone at MCS gave full accessibility in answering questions or providing explication with media professionals for each story, idea or pitch

We utilized a thorough, prompt reporting system, including the gathering of various news clips, identifying their locations, outlet circulations, the expressions of the stories and other client-specific factors.

Programs
NASCAR
CORE
RESTART
NASCAR Radio Updates
NASCAR Mobile Marketing Unit
Special Agent 911
COTA
RESTART
Online Fan Club
Great American Driving Test Challenge Video and Test
Race for Young Lives
Ramy Brooks Iditarod
Stop Counting Minutes Start Counting Coats
Up 2 U
Wireless Community Investment
Technology Forum
Network Quality Assurance Team
Power of a New Tower
Hometown Hero
The Santa Cause
The Year of Network Quality