Client
Benefit Solutions, Inc.

Testimonial
"Working with Marketing and Communications Strategies was fun and easy. They worked with us every step of the way in our total revamp of our corporate look. Their professionalism, attention to detail and helpful attitude made the process smooth and effortless. They took the time to learn about our products and services so that our materials reflect exactly what we offer our clients. We've received lots of positive feedback on all of our new client pieces."

Barb J. Hagen, RHU, CLU, ChFC, FLMI
Professional Advisor – Officer
Benefit Solutions, Inc.

Background
Benefit Solutions, Inc., (BSI), enjoys more than 30 years of successful working relationships with national and regional carriers and third party administrators for their business clients, ranging from two to hundreds of employees.

In 2009, BSI hired Marketing and Communication Strategies to design and create a new logo/awareness/branding campaign, including a new web site, letterhead, business cards, newsletter, folders and corporate and wellness brochures, for the purpose of educating various audiences about their employee benefits expertise and service.

Their business needed an updated look and feel in order to remain competitive and grow in a more vigorous insurance marketplace. Together we crafted branding to express their focus and differentiating edge: industry and client relationship strengths and constant innovation, including a new Wellness division.

Strategies
> Logo/Branding/Awareness Campaign
> Web Site and Collateral Materials
> Consultation
> Concept
> Development
> Writing/Editing
> Design
> Facilitation/Implementation
> Print and Delivery

Tactics
Edification and insight lay the best foundation on which to build. We began by learning everything we could about BSI: their people, philosophies, clients, partners, stakeholders and competitors

Our branding began with a focus on BSI’s strength
of history to emphasize their 30 years of expertise, combined with the allure of contemporary elements and updated colors to showcase their drive to continue to innovate in the industry

BSI's new design elements were used throughout the updated web site, letterhead and collateral package, brochures and presentation materials to ensure consistency in the identity system.

Every message extended through the web site or collateral materials to all audiences was crafted as
the physical manifestation of BSI’s goals and brand.

Results
Benefit Solutions’ web site launched on March 2, 2010. The other collateral materials were completed February 16, 2010. The Wellness division’s goals and identity were begun after
the overarching brand was crafted and designed. All materials were completed and delivered, as applicable, on March 18, 2010.

Benefit Solutions, Inc. web site: www.benefitsolutionsinc.com